Matcha Event. Banner for The Economics of Matcha: The Sweet Business

The Economics of Matcha: The Sweet Business

by

Social/Gathering

Mon, Oct 12, 2026

4:30 PM – 6:30 PM EDT (GMT-4)

Student Union I, 3B, Meeting Room, Fairfax Campus

Fairfax, Virginia, United States

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Sales Start Sep 4, 2026 at 1 AM Sales End Oct 13, 2026 at 1 AM Availability 40
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Price FREE
Note: There is a limit at 1 ticket per person for this event.

Details

How did matcha go from a traditional Japanese beverage to a billion-dollar global wellness phenomenon?

Join the Public Health & Finance Organization for an interactive look at the business behind the matcha boom. We'll explore how health claims, social media, branding, consumer psychology, and pricing transformed matcha into a premium product, and what this tells us about the economics of perceived health value.

Come ready to build a matcha brand, make pricing and marketing decisions, and compete with other teams to see who can create the most successful matcha business.

And yes, matcha lattes will be provided!

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Public Health and Finance Organization | Website | View More Events